Case Study: Driving Unprecedented Video Engagement for Wilson's Chapel of the Roses
Published on August 25, 2026
When an established local business like Wilson's Chapel of the Roses in Roseburg, Oregon comes to Lotus Media Group looking to increase their brand awareness and reach a deeply engaged audience, we know exactly where to turn: Connected TV (CTV).
Key Takeaways:
- →Campaign Goal: Reach Roseburg families with high-definition, unskippable video on the largest screen in the house.
- →Strategy: Serve ads via Connected TV (CTV) programmatic marketplaces to avoid noisy social media feeds.
- →Results: Delivered over 32,000 targeted impressions with an unprecedented 98.98% Video Completion Rate (VCR).
Why Did Wilson's Chapel Choose Connected TV (CTV)?
Wilson's Chapel of the Roses is a pillar of the Roseburg community, offering compassionate funeral and cremation services. They needed a way to deliver a sensitive, thoughtful message to local families right in their living rooms, avoiding the noise of traditional social media feeds while maximizing the impact of their 30-second commercial.
How Lotus Media Group Targeted Local Audiences on Premium Streaming Networks
We deployed their beautifully crafted 30-second video spot across premium streaming networks using our precision-targeted CTV advertising platform. Rather than buying broad cable packages, we targeted viewers precisely where they consume content today—on premium streaming networks like Paramount, MTV, and The History Channel.
"By utilizing Connected TV, we ensured Wilson's Chapel of the Roses reached families with high-definition, non-skippable video on the largest screen in the house."
What Were the Results of the CTV Campaign?
The results of the campaign were nothing short of spectacular. Our data highlights the immense power of CTV for local businesses:
- Over 32,000 Impressions served to highly targeted households within Wilson's Chapel's primary service area.
- 98.98% Video Completion Rate (VCR), indicating that viewers were deeply engaged and watched the commercial from start to finish.
- Premium Network Placements: Rather than displaying on low-quality web players, the commercial was delivered on premium streaming platforms like Paramount, Comedy Central, MTV, The History Channel, and NBC.
At Lotus Media Group, we believe that local businesses deserve enterprise-level advertising solutions. By leveraging advanced programmatic CTV, we helped Wilson's Chapel of the Roses deliver their important message with unmatched clarity and efficiency.